Monday, May 27, 2013

t-shirt fashion


Since 1980, the T-shirts flourished as a form of personal expression. Screen printed t-shirts have been a standard form of marketing for consumer products like Coca-Cola and Mickey Mouse, since 1970. But since 1990, it has become common for companies of all sizes to produce T-shirts with logos or messages as part of their global advertising campaigns. From the late 1980s and in particular the 1990 T-shirt with major brand logos have become very popular, especially with teens and young adults. These garments allow consumers to flaunt their taste for luxury brands in an inexpensive way, in addition to being decorative. Example of design t-shirt brand include Calvin Klein, FUBU, Ralph Lauren, The Gap and American Apparel. These examples are representations of rock bands, including the obscure pop culture references. Licensed T-shirts are very popular. Film and TV T-shirts can be pictures of actors, logos, and funny quotes from the movie or TV show. Often the most popular T-shirts are the characters bar in the film itself (eg, Bubba Gump from Forrest Gump and Vote for Pedro from Napoleon Dynamite). Designer Katharine Hamnett, in the early 1980s, pioneered outsize T-shirts with slogans printed in large type. At the beginning of the first decade of the 21st century saw the renewed popularity of T-shirts with slogans and designs with a strong inclination for humor and / or irony. The trend has only increased later in this decade, embraced by celebrities like Britney Spears and Paris Hilton, and reflected on them, too ('Team Aniston'). The political and social statements that T-shirts often display become, since the first decade of the 21st century, one of the reasons why they have so deeply permeated different levels of culture and society. The report may be considered offensive, shocking, or pornographic to some. Many organizations have taken a statement-making trend, including chain and independent stores, websites, and schools. A popular phrase on the front of the t-shirts that shows the popularity of T-shirts among tourists is the humorous phrase "I did _____ and all I got was this lousy T-shirt." Example: "My parents went to Las Vegas and all I got was this lousy T-shirt." T-shirt exchange is an activity where people sell their t-shirts that they are wearing.

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